Download Indian Icon A Cult Called Royal Enfield PDF Free: Hello friends, In this post, we will provide the Indian Icon A Cult Called Royal Enfield Book PDF written by Amrit Raj. So you can download it in the English language. This book published by Westland. Stay tuned with this post and let’s enjoy it.
Indian Icon A Cult Called Royal Enfield PDF Review:
Important business and marketing lessons in the book. Also, a reflection that Royal Enfield is different. The author has made an honest attempt to capture the complete storyline of the brand in India. Over the course of nicely drafted chapters, the author has captured how a failed company was turned around and became the trendsetter.
This book captures the story of the brand, the people who have revived the company and its motorcycles so well. The author has beautifully narrated the romance of motorcycling as well as the drama that unfolds in corporates that otherwise does not come to light so easily.
Royal Enfield with its unique heritage and legacy always deserved a book, and the author takes us through the incredible turnaround journey of the iconic brand quite magnificently. It represents the personalities of millions of riders who so lovingly associate themselves with the Royal Enfield motorcycles.
Royal Enfield’s fortunes changed a great deal from 2000 when the charismatic Siddhartha Lal took over. His love for the brand has been such that he rode a red Bullet to his wedding instead of a car or a horse. The book captures some of the Indian Automotive family battles as well. This book is brilliant and would appeal to everyone, whether a bike maniac or a corporate leader.
This is a tale of a cult motorcycle company that lives and thrives because of its riders who swear by the brand. Why do they do that? Why is this brand such a sensation? The book tells you all that and is littered with gems of stories of how one man – Sid Lal – revived it from the near shutdown.
Indian Icon A Cult Called Royal Enfield Book PDF Details:
|Book Name:||Indian Icon A Cult Called Royal Enfield|
|Genre:||Business & Economics|
|Release Date:||30 November 2020|
About the Author:
Amrit Raj is currently pursuing a senior role at a technology company. He was a national editor with Mint and led the newspaper’s national corporate bureau till April 2019. He wrote extensively on Indian corporates and MNCs, family businesses, and other corporate matters.
Indian Icon A Cult Called Royal Enfield PDF Download Link
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